BN Advantage

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Charlie Moore
A collaborative economic development strategy, unites the vision of business, govt. and community to diversify and strengthen our economy.
Collaboration is the hallmark of the business, government, civic and educational sectors in the Bloomington-Normal Metro Region. Our primary area of cooperation and collaboration is economic development and competitiveness. Business, economic development, civic and educational leaders have joined to create BN Advantage, a regional economic development strategy, focused on diversifying and strengthening the region’s economy. BN Advantage is being led by six organizations – each of which have a vested stake in ensuring that Bloomington-Normal’s economy remains robust, resilient and competitive. These organizations recognize that successful communities work vigorously to shape their own economic destinies: Bloomington-Normal Economic Development Council, McLean County Regional Planning Commission, McLean County Chamber of Commerce, Bloomington-Normal Convention and Visitors Bureau, Bloomington-Normal Airport Authority, and Connect Transit. Through these and other organizations, McLean County’s private, public, civic and educational leaders not only have embraced collaboration, but also are sharing resources and are firmly committed to diversify the region’s economic base, promote innovation and competitiveness, and create a unified vision for the future economic development of the Bloomington-Normal Metro Region.
Team Members:
  • Jonathan Strupek
  • Scott Heape


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